top of page


Franchise Alignment, Part 1: Getting the Dollars to Make Sense
"Incentives are the most powerful force in the world." —Charlie Munger Franchise success often starts with a simple question: do the...
Chris Johnson
Jul 75 min read


Beauty, Buzzwords & Business Models: What a John Oliver Episode Can Teach You About Franchise Research
Earlier this month, HBO’s Last Week Tonight with John Oliver aired a revealing segment on the fast-growing med spa industry—now worth...
Chris Johnson
Jun 253 min read


Contextual Classification: The Missing Layer in Business Intelligence
“All models are wrong, but some are useful.” – George Box Let’s say you’re helping a franchise expand into Kentucky. The goal: find a...
Chris Johnson
May 124 min read


Risk, Resources, and Research: The Real Gatekeepers of Entrepreneurship
“If you build it, they will come.” Sure—but only if you can afford to build it, know where to build it, and survive long enough to find...
Chris Johnson
May 13 min read
bottom of page
