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Contextual Classification: The Missing Layer in Business Intelligence
“All models are wrong, but some are useful.” – George Box Let’s say you’re helping a franchise expand into Kentucky. The goal: find a...

Chris Johnson
6 days ago4 min read
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Risk, Resources, and Research: The Real Gatekeepers of Entrepreneurship
“If you build it, they will come.” Sure—but only if you can afford to build it, know where to build it, and survive long enough to find...

Chris Johnson
May 13 min read
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From Elite Insight to Everyday Advantage: How AI Is Expanding the Reach of Market Intelligence
“The future is already here – it’s just not evenly distributed.” — William Gibson For years, deep market insight was reserved for...

Chris Johnson
Apr 163 min read
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The Three R’s of the AI Robot Revolution: How AI Is Really Changing Jobs
While at SXSW this year, artificial intelligence dominated the conversation across countless panels. But just like intelligence itself,...

Chris Johnson
Mar 263 min read
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Half of New Businesses Fail—Here’s How to Be in the Winning Half
🚀 Understanding the PeerView AI Customer Population Every year, millions of new businesses are launched in the U.S. But many struggle to...

Chris Johnson
Mar 202 min read
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Book Inspiration: Provenance by Laney Salisbury and Aly Sujo
"History is a set of lies agreed upon." – Napoleon Bonaparte Fraudsters have always found ways to manipulate verification systems, but...

Chris Johnson
Mar 102 min read
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Fraud Awareness for Small Businesses: Business Email Compromise (BEC) Scams
"A good con artist doesn’t steal your money. They make you hand it over willingly." – Frank Abagnale Cybercriminals are becoming...

Chris Johnson
Mar 73 min read
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Fraud Awareness for Small Businesses: First-Party vs. Third-Party Fraud
"The trust of the innocent is the liar’s most useful tool." – Stephen King Fraud in the business world is not a one-size-fits-all...

Chris Johnson
Mar 63 min read
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Fraud Awareness for Small Businesses: Synthetic and Stolen Identity Fraud
"The strongest passwords in the world won’t protect you if your identity is already stolen." – Unknown In today’s digital world,...

Chris Johnson
Mar 53 min read
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History's Greatest Rivalries: Apple vs Microsoft
“Well, Steve [Jobs]… I think it’s more like we both had this rich neighbor named Xerox and I broke into his house to steal the TV set and...

Chris Johnson
Mar 43 min read
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Book Inspiration: Flawless by Scott Andrew Selby and Greg Campbell
"The greatest trick the devil ever pulled was convincing the world he didn’t exist." — The Usual Suspects In the world of security,...

Chris Johnson
Mar 32 min read
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Data Deceptions: Regression to the Mean—Why Your Worst (or Best) Month is Probably Temporary
"Things tend to even out over time—whether you like it or not." Every business has good months and bad months , but not every rise or...

Chris Johnson
Feb 262 min read
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Book Inspiration: Be Like the Fox by Erica Benner
"A prince must imitate the fox and the lion, for the lion cannot protect himself from traps, and the fox cannot defend himself from...

Chris Johnson
Feb 242 min read
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Fraud Awareness for Small Businesses: Loan Stacking and Double-Dipping
"You double-dipped the chip! You took a bite, and then you dipped again!" – Timmy, Seinfeld Loan stacking and double-dipping may seem...

Chris Johnson
Feb 214 min read
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Book Inspiration: The Bestseller Code by Jodie Archer and Matthew L. Jockers
"There is no great writing, only great rewriting." – Justice Louis Brandeis What makes a bestselling novel? Most people assume it's a mix...

Chris Johnson
Feb 201 min read
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Data Deceptions: The Law of Small Numbers—Why Jumping to Conclusions Can Hurt Your Business
"The smaller the sample size, the wilder the swings." As a small business owner, you track data constantly—monthly revenue, customer...

Chris Johnson
Feb 192 min read
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Book Inspiration: The Source: How Rivers Made America and America Remade Its Rivers by Martin Doyle
"Infrastructure is, at its core, a bet on the future—a decision made in the present that will shape the economy, environment, and society...

Chris Johnson
Feb 182 min read
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Fraud Awareness for Small Businesses: Loan and Grant Fraud
"Fraud thrives in the shadows of trust." – Unknown Fraud in small business financing is an ever-growing concern. Whether it’s fraudulent...

Chris Johnson
Feb 143 min read
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Data Deceptions: Survivorship Bias—Learning the Wrong Lessons from Success
"Winners write history, but losers leave the most valuable lessons." ( https://xkcd.com/1827/ ) Small business owners often look at...

Chris Johnson
Feb 133 min read
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Data Deceptions: Simpson’s Paradox—When the Numbers Trick You
"Oh, people can come up with statistics to prove anything, Kent. Forty percent of all people know that." – Homer Simpson Small business...

Chris Johnson
Feb 122 min read
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