Data Deceptions: Statistics Traps Small Businesses Fall Into

"Numbers don’t lie, but they can certainly mislead."

Small businesses rely on data for everything from pricing strategies to marketing campaigns. But while numbers may seem objective, they can often tell a distorted story—leading business owners to make the wrong decisions based on misleading trends.

This series, "Data Deceptions: Statistics Traps Small Businesses Fall Into," will explore the most common ways statistics can trick small business owners. Whether it's a case of Simpson’s Paradox, misleading averages, or cherry-picked data, we'll break down how these traps work, why they matter, and how you can avoid them.

Up next: Simpson’s Paradox—a strange statistical illusion that can completely reverse trends when data is grouped differently. Stay tuned!