top of page


Data Deceptions: Survivorship Bias—Learning the Wrong Lessons from Success
"Winners write history, but losers leave the most valuable lessons." ( https://xkcd.com/1827/ ) Small business owners often look at...

Chris Johnson
Feb 133 min read


Data Deceptions: Simpson’s Paradox—When the Numbers Trick You
"Oh, people can come up with statistics to prove anything, Kent. Forty percent of all people know that." – Homer Simpson Small business...

Chris Johnson
Feb 122 min read


Book Inspiration: Paper Trails: The US Post and the Making of the American West by Cameron Blevins
"There were five times as many post offices in the United States in 1899 than there are McDonald's restaurants today. During an era of...

Chris Johnson
Feb 111 min read


History's Greatest Rivalries: Coca-Cola vs. Pepsi
A brand is a promise. A good brand is a promise kept. – Muhtar Kent, former CEO of Coca-Cola Few business rivalries are as iconic as...

Chris Johnson
Feb 103 min read


Fraud Awareness for Small Businesses: Merchant Fraud
"Fraud is the daughter of greed." – Jonathan Gash Fraud isn’t always obvious. While most business owners worry about being scammed by a...

Chris Johnson
Feb 73 min read


Data Deceptions: Statistics Traps Small Businesses Fall Into
"Numbers don’t lie, but they can certainly mislead." Small businesses rely on data for everything from pricing strategies to marketing...

Chris Johnson
Feb 61 min read


Interchange Fees: The Cost of Getting Paid (and Why Businesses Hate It)
"The cost of a thing is the amount of life which is required to be exchanged for it, immediately or in the long run."— Henry David...

Chris Johnson
Feb 52 min read


History's Greatest Rivalries: Learning from Your Competition
“You get a show or a movie you're really dying to watch, and you end up staying up late at night, so we actually compete with sleep.” -...

Chris Johnson
Feb 42 min read


Fraud Awareness for Small Businesses: Introduction to Our New Series
"Trust, once lost, is the hardest currency to earn back." – Unknown Fraud is a word that makes most business owners uncomfortable, and...

Chris Johnson
Jan 312 min read


The Small Business Data Conundrum (Part 7): How Old is Your Business?
"Age is an issue of mind over matter. If you don’t mind, it doesn’t matter." — Mark Twain For large corporations, the exact age of the...

Chris Johnson
Jan 302 min read


Deep Dive into Net Present Value (NPV): Part 5 - Stacking Decisions
"Too many cooks spoil the broth."— Proverb When businesses make decisions, they often focus on the net present value (NPV) of each...

Chris Johnson
Jan 293 min read


Deep Dive into Net Present Value (NPV): Part 4 - How Low Can You Go?
"The closer you are to the edge, the less room there is for error." – Anonymous When it comes to decision-making in business and...

Chris Johnson
Jan 283 min read


Deep Dive into Net Present Value (NPV): Part 3 - Pascal's Mugging
"Beware of false knowledge; it is more dangerous than ignorance." — George Bernard Shaw -Source https://www.smbc-comics.com/comic/pascal3...

Chris Johnson
Jan 273 min read


Deep Dive in Net Present Value (NPV): Part 2 - Predicting the Future
"In preparing for battle, I have always found that plans are useless, but planning is indispensable." — Dwight D. Eisenhower While NPV...

Chris Johnson
Jan 242 min read


Deep Dive in Net Present Value (NPV): Part 1 - Introduction
“The future depends on what you do today.” – Mahatma Gandhi When it comes to evaluating investment opportunities or making strategic...

Chris Johnson
Jan 233 min read


The Founder: Business Lessons from McDonald’s Origin Story
"Luck is a dividend of sweat. The more you sweat, the luckier you get." – Ray Kroc When Ray Kroc stepped into the McDonald brothers'...

Chris Johnson
Jan 223 min read


The Small Business Advantage: When Owners and Business Become One
“Ideas are commodity. Execution of them is not.” –Michael Dell Small businesses are unique in their deep integration of the owner’s...

Chris Johnson
Jan 173 min read


Franchise Education Series (Part 1): To Franchise or Not to Franchise
“I can do things you cannot, you can do things I cannot; together we can do great things.” – Mother Teresa Why Do Businesses Franchise?...

Chris Johnson
Jan 162 min read


The Small Business Data Conundrum (Part 6): Revenue vs Income
“The difference between successful people and others is how they understand and manage money.” – Robert Kiyosaki When discussing...

Chris Johnson
Jan 153 min read


The Small Business Data Conundrum (Part 5): Seasonality
“To everything there is a season, and a time to every purpose under the heaven.” – Ecclesiastes 3:1 In a world without any seasonality...

Chris Johnson
Jan 143 min read
bottom of page
